What costs will I have with a website?
Why don't you use WordPress like everybody else?
There is essentially one upfront cost - the development of the website. The cost depends on the size and complexity of the website. It could be in the hundreds or in the thousands. We will always give an estimate and ask for a deposit to get started. There are also ongoing costs - a small fee for updates to your content, and the yearly domain and web hosting charges. All websites are not created the same way, and not all web hosts are equal. You can spend less with a host that uses an offshore data-center, but are you saving money when they keep going offline? Our data center is located in a major city, and is fast and reliable, costing a little more, but delivering what you need.
With 20 years in the business, are you not just a dinosaur?
Many people use WordPress and other page-builder software, in order to quickly create webpages. It is a fast and easy way to get a website done in a hurry. But it comes with a number of drawbacks which the average person in business knows nothing about. A few of the concerns are security faults, constant update patches, spam, plugins written by hobbyists, coding and design limitations, no support, little customization, poor search results, slow load time and special hosting requirements. Here at Webberman, all website code is professionally authored, never generated, ensuring these problems don't exist.
I have a Facebook page. Why do I need a website?
On the contrary, those twenty years have been spent staying on top of current trends and keeping ahead of the game. For example, our websites are professionally encoded with HTML5 and up-to-date CSS and JS code. They are responsive websites that auto-adjust to any screen width, all the while loading fast and being user-friendly. We take professional HTML templates and customize them, often using techniques only an HTML veteran would know. The result is a modern and user-friendly website you can be proud of.
I'm probably selling my business. You'll stop invoicing me, right?
Websites come up higher in searches than Facebook pages. More importantly, your website is all yours, not sharing space with competitor's ads and other distracting information, all using the standard Facebook template and not a unique design. Also, not everyone uses Facebook, and many local and distant potential customers will never see your Facebook page. If you are trying to reach distant markets, a Facebook page may never be seen. A properly optimized website, on the other hand, will be visible to potential customers both locally and distant. Talk with us today to ask about a website for your business.
So what if your sites are hand-authored. What does that even mean?
Just like a cell phone contract, the onus is on YOU to cancel your web hosting service with us. By pre-paying a year at a time, you get the best rates, but there are no refunds for months not used. If we have invoiced you for your yearly renewal and you choose to ignore the invoice because you've sold your business, or perhaps closed it, we will still require that the new invoice be paid in full, once we renew services with the data centre on your behalf. We generally email invoices a month before the renewal date, and it only takes a quick email or phone call to cancel. If we don't hear from you, we'll keep your service going and expect payment.
Is it true I need both a mobile and desktop version of my website?
All websites are built of code, usually HTML. A hand-authored website is one where the code has been custom created for your specific website. Sadly, most websites today are made of code which has been 'generated' by software. The result is bulky code, causing slower websites with poor search results. By professionally hand-authoring, your website code is sleek and swift, ensuring higher search rankings and faster load time. It also ensures a lot of other beneficial qualities. Think of a hand-painted work of art in a museum compared to a 'paint-by-numbers' picture. With websites, they may both look beautiful, but the hand-authored website will also FUNCTION beautifully. All the top website owners know it's worth the small added investment.
What is a Parallax Website?
There was a time when desktops were close to the same size, and all mobile devices were small phones. Yes, at that time developers offered two versions of websites. It was a nuisance because an update had to be added to each version of the website. Today, there are many sizes of screens, phones, tablets, pads, laptops and desktops. The trend now is to have a 'responsive' website, which means it will respond to whatever size screen it is being viewed on. All of our websites use responsive design, and all pass Google's 'Mobile Friendly' test with flying colors. This also means only having to keep one website updated, not two.
What is SEO?
In addition to being responsive, many of the websites we create use 'Parallax' elements as well. What this means is that some elements will scroll past at a different speed than others. For example, if you scroll up to our reviews, the greenish background may scroll past at a different speed than the text. It depends upon the browser you are using, and whether it is a phone or desktop, etc. The beauty of our designs is that on a device that won't support parallax design, you'll still see everything clearly and won't miss the parallax feature. If you are on a device that will support it, then the extra feature becomes obvious, adding an element of coolness to your website.
SEO, or Search Engine Optimizing, is the practice of attempting to improve a website's ranking in the search engines. Some firms claim they can practically work magic, and by using agressive techniques, they can - for a short time. This is known as 'Black Hat' techniques, where link farms may send you false traffic, or other short term techniques are put into place. True Search Engine Optimizing is done when a website is developed. These 'White Hat' techniques will result in higher rankings over a longer period of time, gradually bringing your website more traffic. We always incorporate such techniques when building a website, finding appropriate search words and phrases, and utilizing sentences that may influence buying decisions. We don't charge any extra for providing this as part of our design services.